We are lucky in getting to work with clients who are totally committed to their business. Below are a few different examples of case studies and testimonials.
Case Study Expert Accountancy (SEO |Keyword Research | Strategy)
Expert accountancy is an Accounting firm based in the North of England and came to us with a classic problem. They were a new company in a competitive field, with a website no one could find and not enough clients.
Expert Accountancy were also aware that the life time value of an Accountancy client was high and that online marketing would be key for them.
They were honest enough to admit that they didn’t have a clue where to start or what to do when it came to marketing themselves online and needed help without being bamboozled by jargon.
Expert Accountancy appreciated the opportunity that internet marketing and having an online presence would bring. This included branding themselves as a “local” accountant while at the same time having a dominant place on page 1 of Google, and an online presence that would be a lead generating system for them.
Their goals were to appear on page 1 of Google and to generate potential sales leads from the Northwest.
They did have a simple 4 page website that was indexed by Google. The website had not been optimized for the search engines. While the Expert Accountancy website did appear on Google, the first listing appeared on page 10.
What we did:
Our first step included developing a strategy and 6 month plan based on detailed conversations to understand the business and market. This included specific geographies to target and a search engine optimization plan.
The strategy included; detailed keyword research and analysis of the market. A targeted, tailored and detailed SEO campaign. We began with initial optimization of the website and its pages and the creation of a Google places listing. Following on was a tailored SEO campaign over a period of 6 months. This included writing articles and creating videos.
Expert Accountancy dominate page 1 of Google (See screen capture) for their choosen keywords. This results in consistent lead generation and the acquisition of new clients.
Dan Newbold came along to a workshop we ran for local business owners. He is selling a unique range of inflatable green houses. Which I believe will take the uk by storm. Dan makes some comments on his experience of the day which you can hear in the video.
He also commented; ” Today gave me a more indepth overall picture. If you want to gain a better understanding of online marketing this is the course for you.”
Dan’s website is ; http://www.Greensafe-international.co.uk
Michelle Airey works in the family business as an Independent financial adviser in kendal. B and M Harrison is very much a family affair and pride themselves on giving independent financial advice to the people of Kendal and Cumbria.
You can visit their website here. http://www.BandMharrison.co.uk
Michelle had this to say;
” I found every aspect of the seminar valuable. I’ve learnt so much. Now though I’ve got a focus on where to start. I found the day mind blowing and Definitely demystifying!. Uncovering the truths beyond the endless faxes trying to extract money!
Sandra Blackburn has an amazing company that makes natural skincare products in the heart of the Lake District. Sandra and her husband Ian were profiled in the April 2010 addition of Cumbria life.
Sandra had this to say; “Today I had clarification of what search engine optimization and social media is all about. Today I had an experience of using the internet for marketing explained in layman’s terms so everyone could understand and take advantage.
” Excellent introduction to the world of SEO. Ideal for people with little exposure through to those wishing to improve their exsisting website performance”
Chris Cooper cc1Consulting
” Well worth it! A very informative day”
Cathie Hunter PeterHSmith WholesaleflowersPreston
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